The Nigerian Television Authority (NTA) is Nigeria's premier government-owned broadcaster, operating since 1977. I was tasked with reimagining their long-standing logo and creating a fresh design system. My approach respected NTA's heritage while infusing modern design elements, resulting in a versatile identity that works across traditional and digital platforms. The new branding system unifies NTA's various channels under a cohesive visual umbrella, reflecting their evolution in the digital age.