Whoto Whoto is a mobile application designed to revolutionize the classic Nigerian card game, Whot, by creating a virtual and social gaming experience. By leveraging online multiplayer, tournament modes, and a virtual currency system, Whoto Whoto promises an engaging and immersive way for players to enjoy this beloved game. This case study delves into the design process, showcasing how user-centered design principles were implemented to create an intuitive and feature-rich experience for Whot enthusiasts.

Whoto Whoto (Nigerian gaming startup)

June 2024 - July 2024

As the lead Product Designer for Whoto Whoto, I spearheaded the design process, encompassing the following key phases:

• Discovery & Requirements Analysis: Conducted user interviews, competitive analysis, and stakeholder discussions to define user needs, app functionalities, and monetization strategies.

• Information Architecture & Sketching: Established the app's information flow and interactive design concepts.

• High-Fidelity Mockup Creation: Developed interactive, polished prototypes for user testing and validation

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The primary challenge was designing an app that seamlessly translates the traditional Whot experience into a digital format, while introducing engaging social and competitive elements. The app needed to:

• Facilitate Intuitive Gameplay: Ensure a smooth and intuitive user experience for both casual and experienced Whot players.

• Enable Multiplayer Experience: Provide various modes for players to compete against each other or AI opponents in real-time.

• Incorporate Monetization: Implement a virtual currency system and in-app purchases to support the app's business model.

• Maintain Authenticity: Preserve the core elements and social dynamics of the traditional Whot game.

The goal was to create a digital Whot platform that captivates players while seamlessly integrating revenue-generating features.

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The design process began with in-depth discussions with the Whoto Whoto team and potential users to gain a comprehensive understanding of the product vision, user needs, and market landscape. Key questions addressed included:

• Gameplay Mechanics: How do the core Whot game rules and mechanics translate to a digital format?

• Multiplayer Modes: What modes would provide the most engaging and social experience for players?

• Monetization Approach: How can the app generate revenue while maintaining an enjoyable user experience?

• Competitive Elements: What features could be introduced to create a sense of excitement and achievement for players?

• Branding and Aesthetics: How can the app's visual identity and brand personality resonate with the target audience?

A comparative analysis of similar digital card games and multiplayer platforms was conducted to identify best practices and potential areas for innovation. One of such app was Whot Africa.

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Key Insights from Research

1. Gameplay Mechanics:
   • Faithful digital representation of Whot game rules and flow
   • Intuitive card management and hand sorting capabilities
2. Multiplayer Modes:
   • Online multiplayer rooms with configurable stakes and player counts
   • Private lobbies for playing with friends
   • Competitive tournament mode with bracket-style gameplay
3. Monetization:
   • Virtual currency (Whoto Whoto coins) for placing stakes and in-app purchases
   • Flexible pricing and stake options to cater to different player budgets
4. Competitive Elements:
   • Weekly tournaments with grand prizes to foster a sense of achievement
   • Leaderboards and player rankings to drive competitive spirit
5. Branding and Aesthetics:
   • Vibrant, youthful, and authentic Nigerian-inspired visual identity
   • Customizable player avatars to enhance personalization

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Based on the research findings and user requirements, the design phase focused on creating an engaging and intuitive user experience. Key considerations included:

• Onboarding & Tutorial: Designing a seamless onboarding process that introduces new players to the game mechanics and app features.

• Gameplay Flow: Mapping out the user interaction with various gameplay modes, from joining multiplayer rooms to participating in tournaments.

• Virtual Currency Management: Developing an intuitive system for players to manage their Whoto Whoto coin balance, make in-app purchases, and place stakes.

• Social and Competitive Elements: Integrating features that foster a sense of community and healthy competition among players.

• Personalization: Enabling players to customize their in-game avatar and profile to express their unique identity.

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Here are screenshots of the final design for Whoto Whoto:

The high-fidelity mockups were subjected to rigorous user testing to ensure the app's effectiveness and appeal. Here's how the testing process unfolded:

• Recruiting Test Participants: A diverse group of Whot enthusiasts, ranging from casual players to seasoned competitors, was recruited for user testing.

• Usability Testing Sessions: Individual and group testing sessions were conducted, where participants were observed and encouraged to provide feedback while interacting with the app prototype.

• Iterative Design Refinement: User insights were meticulously documented and analyzed. The design was iteratively refined to address pain points, enhance usability, and incorporate valuable suggestions.

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Feedback & Final Design

Based on the user testing insights, several refinements were made to the Whoto Whoto app:

• Revenue Options: Added spaces for ads to the app

• Multiplayer Enhancements: Added timeouts for players to join games

• Tournament Customization: Introduced tools for players to create and configure their own tournament events with greater flexibility.

• Notifications: added in-app notifications for events.

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The Whoto Whoto app project demonstrates the power of user-centered design in creating a captivating digital adaptation of a beloved traditional game. By meticulously understanding user needs, incorporating engaging social and competitive elements, and developing a robust virtual currency system, we have crafted an app that seamlessly blends the classic Whot experience with modern gaming conventions.

Key achievements include:

• A faithful digital representation of Whot gameplay with intuitive controls and mechanics

• Diverse multiplayer modes fostering both social interactions and competitive spirit

• A virtual currency system that supports the app's monetization while maintaining an enjoyable user experience

• Vibrant, Nigerian-inspired branding and customization options to enhance player personalization

As Whoto Whoto continues to grow, the app's focus on user experience, social engagement, and innovative gameplay will be crucial in driving adoption and retaining a loyal player base. This project underscores the importance of balancing user needs, business objectives, and technological capabilities to deliver a truly compelling and successful digital gaming experience.

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