Foodshelf Aládùn

Foodshelf Aládùn

Serving Up Authentic Nigerian Homemade meals Branding

Serving Up Authentic Nigerian Homemade meals Branding

Introduction

Foodshelf Aládùn delivers homemade Nigerian cuisine in Lagos. I designed a warm, inviting brand identity that celebrates Nigerian culinary traditions. The logo incorporates subtle nods to local ingredients and cooking methods, while the overall branding system I created evokes the comfort of home-cooked meals. My work included packaging design, menu layouts, and digital assets, all aimed at conveying the authenticity and quality of Foodshelf Aládùn's offerings.

Client

Foodshelf Aládùn

Duration

December 2023 (1 Month)

My Role

Logo and Brand Identity Designer

Live Website

Visit Live Website

Understanding the Challenge

Research & Define

Ideation, UserFlow & Sketch

Final Solution & High-Fidelity Design

Prototype

User Testing & Refinement

Conclusion

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